Go Anywhere

To prove that with the disinfecting power of Clorox you really can go anywhere, we tackled the most stressful of sanitary situations. The roadside toilet. 

 Everyone has faced the same problem, you’re on a long road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of ‘to go, or not to go.’ But when you carry Clorox On-the-go wipes the situation isn’t so worrying anymore. 

 We found the only toilet in 50km, located in a very popular and isolated destination, and built a billboard offering free samples of Clorox on-the-go wipes, offering travelers, a much-appreciated way to relieve themselves in a cleaner environment. 

Awards: Bronze / Loeries / 2022