Stop Straw Lines

In the UAE the danger of single-use plastics is only talked about by a few brands – typically using the same cliched environmental messages that are quickly glossed over and forgotten.

 So, how do you make a global issue like plastic have personal importance to a region where how you look on the outside is the priority? Add an effective and innovative motivator: Vanity.

In partnership with Marie Claire Arabia, we created awareness that Straws Cause Wrinkles, and poked fun at the planet turning a blind eye to why you quit straws; because no matter the reason it’ll still make a difference.