Breakchains With Blockchain
Tens of thousands of women are sent to prison in Egypt every year. Their crime? Not being able to repay loans borrowed for amounts of only a few hundred dollars. These women are known simply as “Al Gharemaat” or “The Fined”. We created and launched a humane initiative: ‘Breakchains with Blockchain’. Inspired by the reasons for their imprisonment, we created in collaboration with artists from around the world, NFTs. Each is designed to tell a woman’s story, and priced at the amount it will cost to free them.
Website:
https://breakherchains.com
Awards:
Cannes Lions / Dubai Lynx / Loeries / LIA / AdStars / Cresta
Media:
AL GHAREMAAT INTERVIEWS
NFTs
Below are 3 Al Gharemaat who were freed through Breakchains with Blockchain.
You can see their photo and the NFT that freed them.
Iman was sent to prison for 3 years for trying to protect her family. A mother of 4, she worked hard to make a life for them all, and aspired to start a business. But when she sold the electronics she had brought with the loan for a loss, her debts mounted until she was imprisoned.
Hana is a strong and caring woman. Because of this she took out a loan to help her elderly neighbour. However, this kindness turned into a curse, as her neighbour refused to pay the installments. She was sentenced to 3 years in prison.
Qamar was moving up in the world. She had bought a fridge on installments to take care of her family. However, her world crashed down when a fire destroyed her apartment and the fridge. Despite kindness from friends and neighbors she could not pay her loan and was sentenced to 1 year in prison.